Piercing blue eyes, coveted cheekbones, and the perfect French girl pout meet model and entrepreneur, Mara Teigen. Beauty is in the eye of the beholder and it is her genuine, strong and inspiring beauty that has captured the hearts of the fashion world.

Shot by Emma Isabella Holley

As if straight out of the ‘50s, this angelic beauty brings timeless, classic allure to today’s modern era. The twenty-four-year-old model, signed with The Lions Los Angeles, was born in the hills of Denver, Colorado. After a childhood in Las Vegas, the young entrepreneur now resides in the home of the Sunset Strip - West Hollywood, California. Curious by nature, the blue-eyed beauty reminisced on her summers spent camping and discovering her love for the outdoors, “Nature is the most healing and important thing to me,” exposed Teigen.

More than her striking looks, irresistible personality and apparently effortless style, Teigen is building an empire from the ground up, earning her success on her own terms. “Ziin Beauty is my startup skincare and cosmetics line. This is something that I have always been obsessed with ever since I can remember,” shared the makeup maven. With a natural talent, friends and family can’t help but covet, Teigen seems to have the natural know-how. “It is something that I love and have so many ideas about. It is one hundred percent my passion, and I cannot wait to share it with the world. It is a cosmetics line about confidence, self-care and lifting each other up so we all can feel and look our best.” Her approach to fashion touches a lot on minimalism and classic femininity. “My style and fashion sense are always changing. The more I am growing and learning the more my style changes. I find that the less clothing I have, the happier I am,” grinned the influencer. “I am super into vintage aesthetics so my closet consists of vintage Levi’s jeans, a few plain tees and tanks, oversized blazers, tiny purses and of course some floral dresses to show my femininity. I like to keep things very classy and understand, there’s a time and a place for everything. I also have many friends with their own lines so I love supporting and wearing their brands,” expressed Teigen.

Transcending model-of-the-moment status, Teigen has gained the admiration of many by simply sharing what she loves, and it is her demographic that inspires her the most. “I love that my demographic is mostly FEMALE. That means the world to me and inspires me to keep producing feminine content and challenges me to make choices with them in mind so I can be someone they look up to. I also love how things are changing and diversity is becoming more acceptable. I understand that everyone has their own interest and style in terms of fashion and beauty and I love watching the industry evolve and seeing people truly being themselves, ” admired the influencer. Exposed to the world, she practices authenticity, confidence and is the first to acknowledge that fashion should have no judgment. “Everyone has their own style. No one is right or wrong. I absolutely love when people express themselves. The best advice I have ever been given is to just do and wear what makes you happy and not to care what other people think - to be unapologetically YOU always,” said Teigen.

Even more impactful, Teigen’s leading-lady-status is built on this core value: “I am always very authentic and I wouldn't want people to have an idea of me that isn't true. So I make a conscious effort to always be truthful and only put something out there that is genuine. I think this is very important when it comes to the internet and social media because there are always people that are out to get you. I think if you are genuinely yourself then who cares what people think.”

With a natural ease, an inspiring confidence and an all too irresistible smolder, we were eager to explore her allure and uncover the secret of her beauty and fashion go-to’s: “I have been loving the natural ‘no-makeup-makeup look’ - a bronzy eye, concealed under eyes, bronzer, blush, and my all-time favorite Bobbi Brown ‘Nude’ lip liner.” Accompanied by “some flattering vintage Levi’s, a simple black or white tank top, some gold hoops, and a neutral-colored blazer. I will wear this during the day with some sneakers, and some little heels at night,” revealed Teigen.

A woman of determination and strength, proving to retain that elusive status, relevance, Teigen intends to continue building her empire. “My main focus and priority right now is Ziin Beauty. This is what the next chapter of my life is going to be all about and you can definitely expect some amazing things to be coming your way soon!”