Tickets to the SWIM SHOW
Today’s leading swimwear trade show exposes future trends, up and coming labels and leading swim savants from over sixty global countries. Executive Director and Miami local Judy Stein talks iconic Swim Show.
Leading lady of the largest trade show in coastal wear, need-to-know Executive Director Judy Stein had a natural draw to trade show production, but her niche: swimwear. “I was the Advertising and PR Director at the Merchandise Mart and worked closely with the association, actually more so than any other association as they didn’t have an Executive Director,” revealed Stein. “They needed guidance and direction and I was happy to provide that for them. It was incredibly challenging but very rewarding as they trusted me implicitly and allowed me to handle matters as I saw fit. The association finally realized that they needed an Executive Director and asked me to fill that position. To date, I am the only Executive Director they have had; I guess you could say I am the ‘OG of SwimShow.’”
Proven success in her role, the invaluable Stein is deserving of the outer and inner rewards of a job well done. “There is no greater joy than providing the platform for a brand to launch as an emerging designer and watch the line grow, become successful and evolve year after year.” More than a job, Stein is dedicated to SwimShow, bringing her passion to life and fueling her love for the industry. “We work on SwimShow for an entire year; the moment the trade show closes we are already in the planning stages for the next year’s edition. Swimwear, Beachwear, and Resort-wear are all obsessions of mine; I live and breathe this industry 24/7,” mused the trade show pioneer.
As the sun kisses the coast and Summer settles in to stay, we ask Stein for some insider secrets to this season’s go-to swim: “Digitally inspired, sensitive, sensual, wearable generated patterns; vintage-inspired suits and cut-outs are just some of the trends you will be seeing, but the most important underlying factor in swimwear is eco-friendly swimwear taking into account how swimwear as an industry can continue to give back and protect the environment and provide a cleaner footprint.”
Taking sustainability seriously, SwimShow intends to put forth an extra effort to utilize the industry in the preservation of our oceans, strengthening its eco-friendly ethos and encouraging that great summer style does not have to come at the expense of our environment. “This year Nu Wave Swim, a division of SwimShow, will transform the Miami Beach Botanical Garden, just steps from the convention center, into the epicenter of Miami Swim Week,” revealed Stein. “It is a new experience and elevated resource for all swimwear categories featuring various runway shows, presentations and a coveted press lounge with a commitment to sustainability and ocean preservation.” The trade show may only be open to the trade, but the business to business that is conducted here is the first step to your coveted pieces gracing the racks of your favorite retail shops. From Paris to America, to Australia to Milan, this trade show brings our summer essentials to our eager fingertips!
