The Swim Edit with Nookie and Myraswim

As warmer days continue to roll in, the sweet sound of freedom encircles ahead and with that our desire to dress up. Leaning into color, lightweight fabrics and pastel palettes, our heat filled  wardrobe will strike the perfect balance of effervescence and fresh! This season match your swimsuit to your clothes as coordinating outfits take you from the beach to the sundeck. And for those seeking a more straightforward approach to Summer, we have spoken with Aussie Boss girl, Nikita Sernack of Nookie, and the “Amphitrite” of swimwear, Bianca Elouise of Myraswim, to show you just how easy it is to style your swimwear for any occasion! 

The Nookie Story

Proudly classified as a born and bred coastal Sydney girl, Nikita Sernack founded Nookie swim with a desire to create the ultimate beach to bar attire for her Bondi Beach community. “We truly honor the female form and celebrate curves in both our swimwear and dresses,” admires Sernack. “The secret is always in the fit as the fit inspires confidence and the confidence is always the secret ingredient and never out of style.” Each garment is designed for every woman’s stature and build. “In designing, proportion and balance is paramount to create a flattering silhouette,” shares the designer. “I think classic shapes earn the ‘classic’ title as they have both stood the test of time and retain the essence of style. A classic triangle will always be in style and flatters a variety of body shapes. Of course, there are specific differences that relate to different cultures; however, we do find our classic silhouettes are the best sellers worldwide.”

What really makes this brand stand out among a sea of swimwear is how the collection captures the magic bliss when the sun hits the water. “The lurex styles mimics the sun shimmering on the ocean and the snakeskin and rib both have that shimmering quality too,” beams Sernack. “I am inspired by this daily as I am so lucky to see the ocean where I live.” The ‘Lolita lurex’ in Navy is the designers’ summer go-to as “the subtle shimmer of the fabric and the beautiful color is so stunning.” Further navigating the fashion world, Sernack gladly shed some light on the “Do’s” and Don’ts” of swimwear. “Do: honor your shape and find the balance between comfort, practicality and expression. Don’t : subscribe to rules.”

NOOKIE FINALS HR-17.jpg

“Do: honor your shape and find the balance between comfort, practicality and expression.”



Bringing Classic Back with Myra Swim

From her signature asymmetrical, one-shoulder detailing to her range of perfectly minimal color palettes and form flattering cuts, Myraswim is offering a beautiful take on effortless femininity to withstand the tides of time. So what are the swimwear faux pas, we had to ask? “I don’t think there is a specific ‘do’ or ‘don’t’ when it comes to fashion as I think there is honestly a market for EVERYTHING these days. A couple of personal pet peeves would be thick seams and I have never been a fan of a regular stitch and overlock finish, it does nothing for the shape or fit on a woman’s body to me. Neoprene swimwear triggers me also,” states the designer with a cheeky laugh. “I wear wetsuits surfing and I see the purpose of that, but as a bikini? I have never understood.”

Straight from the expertise of two of swimwear’s leading ladies, chic swimsuits make a compelling case for wearing summertime’s traditional uniform transforming by-the-water pieces for every possible ensemble scenario! 

In an effort to create what could not be found, Bianca Elouise — self-proclaimed creative, adventurer and giver of wit — took it upon herself to fill a flattering gap, re-introducing the simplest aspects of swimwear back into the market. Meet Myraswim, Aussie label nestled on the Gold Coast and the product of years of gathered ideas coming together to combine high fashion, insight into the ocean and a flattering ode to surfing. “I’ve always wanted to have a consistent range of pieces that can be mixed and matched every season. [Lately] I have been working on a relaxed resort range, which is a day to night, resort ready-to-wear collection, but still based on the traditional Myra aesthetic,” reveals the creative director. Designing pieces that highlight the areas most women try to cover up, Myraswim stands out from the sea of bikinis with minimalistic views, seamless finishes, and sexy high cut designs constructed from lightweight silky nylon/spandex blend fabrics.

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