Wearing Lingerie, Who is it REALLY For?

Stories

Aug 27

We all know the saying — “dress how you want to feel”. Of course that includes our undergarments right? Lingerie has longtime been marketed as for me and my partner, but it’s meant for more than just to be looked at. Lingerie is actually a whole mood — especially for YOU. So we brought in Swiss lingerie expert, Michèle Krüsi, founder of Lioa Lingerie for the tips of the trade when it comes to wearing lingerie for yourself (but sure, also as a bonus for your partner).

So you can go ALL DAY long.

“No need to change your lingerie because it’s comfortable for everyday wear, but cute enough to show it off. Personally, I always felt like I was kind of objectifying myself when I’d come home and change my underwear just for a man. It feels so much more natural to simply come home, take off my pants, and already be wearing something cute. I think a lot of women can relate to that.”

A TREAT to honor myself.

“Investing in quality lingerie is a beautiful form of self-care and self-love. Lingerie is a piece of clothing that others typically don’t see – it’s something you (should) buy just for YOURSELF to make you feel comfortable, sexy, and feminine. It's the first layer you put on in the morning, and when it fits well and makes you feel good, it can set a positive tone for your entire day. Wearing something special and thoughtfully chosen can boost your confidence, remind you of your worth, and help you feel empowered from within. In this way, buying lingerie becomes more than just a treat – it’s an act of honoring and celebrating yourself.”

Did we mention EMPOWERING?

“I honestly hope the majority of women buy their lingerie for themselves, not just for a man. As I mentioned before, lingerie can have a powerful impact on how you feel. Choosing to wear something cute just for yourself, even when no one else will see it, can be incredibly empowering.”

WHAT LINGERIE MICHÈLE KRÜSI IS KEEPING IN ROTATION.

“The La Vie Est Belle: It’s our absolute bestseller and I love that it’s classy, yet you won’t find anything similar anywhere else. It also looks cute if it peaks out under a button down shirt if you dare to leave some buttons open.

Queen Of The Night Strappy Set: I love that this set is incredibly comfortable (the cups are so so soft) and that it perfectly adjusts to different body types as it has adjustable sliders on all the straps. As this bralette is not see through, it could also be worn as a top as part of your outfit – great for festivals for example.

Fearlessly Soft Frill Set: This one is sold out at the moment, but we are reproducing it. I love it because it is totally different than other underwear styles and it also makes a perfect top. I often wear it under a shirt that I don’t button or just with a high waisted skirt or pant.

BONUS: I’ll cheat and layer on another piece because we also design swimwear and I’ve worn our best-selling Portofino bikini all summer long. For me it’s the perfect versatile bikini with a perfect fit and it is made from recycled plastic bottles. It looks super cute with a denim short and a white top while on the way to the beach or pool.”