The Très Magnifique Chloe Lecareux
The French model, influencer and designer Chloe Lecareux shares with us her love of simplicity, the iconic Lauren Hutton, and creating Bleu de Vous.
Photo: Courtesy of Lecareux
With her perfected French girl pout, porcelain skin and effortlessly tousled waves, the model and influencer’s one hundred and twenty-two thousand Instagram followers live vicariously through her. From documenting her jet-setting excursions to Indonesia to her French bohemian chic Coachella style, Chloe Lecareux is stunning, free-spirited and “très Magnifique.”
Between Paris, London and Mauritius, Chloe is showing no signs of slowing down.
The twenty-four-year-old will tell anyone this all happened by chance, “I was really young when I started modeling. It happened by accident! I was fifteen years old, waiting for my friend in front of the restroom when a scout asked me: ‘how old are you?’ I was thinking that it was the security of the club so I pretended I was eighteen. After that, I moved to Paris to give it a try while I was studying styling on the side. In the beginning, it was only a money job, but it became a full-time job really quickly. I don’t regret anything, it was the perfect way to get other opportunities. However, I'm really grateful for where I am now and I wouldn't go back to fulltime modeling,” shared the now designer. With a helping hand from Instagram, Chloe utilizes the platform’s visibility to share opinions and ideas. Those ideas have flourished to turn the model and influencer into a public figure and, more notably, an entrepreneur.
“It’s like the dream of a little girl becoming a reality. My brain is constantly creating new ideas and patterns.”
Bleu de Vous Chloe One Piece Black, $104; St. Tropez Shabby Swimsuit, $104*; Greta Eldorado Swimsuit, $65*; Chloe One Piece White, $104*
*currencies converted from Euro to US Dollar
Lately, eco-friendly fashion has been etched in designer and consumer minds finding sustainable alternatives to save the planet. At the height of building a brand, Chloe can now add sustainable fashion activist to her résumé. With the creation of the ‘Brooke Denim Jacket’, made from recycled plastic bottles, Bleu de Vous has established itself as a brand to watch. With fans like Kylie Jenner, Bleu de Vous offers pieces from silky wrap dresses to cut-out one-pieces, incorporating Chloe’s own French chic style, and personal inspirations, “I wish I was born in the 70s and 80s. All my inspirations are from Lauren Hutton, Romy Schneider, Ursula Andress, and vintage Sports Illustrated,” shared the fashion connoisseur.
Before launching the Mauritius-based company, Chloe knew she wanted to have a brand of her own. At age sixteen, she turned her dreams into a reality while attending The École Supérieure des Arts et Techniques de la Mode in Paris. “When the opportunity came to create my own pieces, I jumped on it,” she recalled. “It’s like the dream of a little girl becoming a reality. My brain is constantly creating new ideas and patterns.” Inspired and obsessed with vintage photography and style, the French simplicity is what truly inspires the designer. “I think fashion in France is way more simple. Women are effortlessly chic, while in America more is more.” Chloe continues to credit metropolitan New York City and London to fueling the world’s melting pot of personality, “It’s like watching a rainbow, everyone looks so different from each other, it’s really inspiring.”
At the end of the day, Chloe works to remain true to herself, her true style, and personal mantra: “Be yourself and trust the journey.” Spoken like a true Frenchwoman.
