Vivier de Muse
France’s rising ‘It’ girl, Anne-Laure aka Adenorah, known for her impeccable style and Parisian know-how, has added designer to her embellished list of notable achievements. With her army of modern-day muses, this need-to-know influencer is inspiring women and enriching the digital world with her own label MUSIER PARIS.
Scarcity is the condition that drives one of our most basic economic principles of supply and demand. While many might argue that it is a problem to be solved, Anne-Laure Mais, founder and creative director of French fashion label MUSIER, appears to embrace it as a challenge to be strived for. Gracing the digital world as an authority in fashion, the ex-economics student admits that she “LOVES when the [women she designs for] really don’t care about the current trends.” Instead of over-saturating her collections with excessive and inconsequential pieces, MUSIER’s lines are thoughtful, meticulous, and will easily become staples in anyone’s wardrobe. Striking a balance between being on-trend and being “really easy to wear at the same time” is something that MUSIER has done masterfully, as Anne-Laure has opted for neutral colors and silhouettes that speak to confident women’s body language. A peek at one of her pop-ups or a scroll through her Instagram, and it quickly becomes obvious that comfort and shape are at the forefront of Anne-Laure’s styling.
Even while opposing fleeting fashion trends, MUSIER has picked up on two movements that are spearheading the conversation of clothiers everywhere: sustainability and digital relevance. Anne-Laure prides herself as a champion of environmental consciousness and achieves this not only by keeping her lines limited, but also reusing fabrics and materials from previous lines and breathing life into them anew. Each time she revitalizes a retired piece, she is deliberate in delivering styles that will never get lost in translation. Having segued into fashion via blogging, Anne-Laure is constantly speaking to the importance of digital engagement. “We are not only inspired by cinema stars,” imparts Anne-Laure, “we are also influenced by a girl sharing her life from the smallest city on the other side of the world.” So even as she tries to tell her own story of constantly blending the classic with the comfortable, MUSIER is constantly striving to empower its very muses to tell their own.
Having only launched the online atelier in April of 2018, MUSIER has managed to make quite a name for itself, even while adhering to timeless silhouettes and pairings that have stood and will withstand the test of time. The clothing itself doesn’t read immediately as over-the-top sexy but rather relies on bold patterns, classic cuts, and Anne-Laure’s newfound penchant for volume - a big theme in this most recent collection - to give her muses confidence that turns heads. “We like to make small collections,” revealed Anne-Laure. “We don’t want to produce many pieces, in many colors, we just want the perfect coat in the perfect shade for this season, and last, but not least we really don’t like to have the same coat as everyone. So small collections mean that you wear something rare.”
For her muses, the focus is capitalizing on that oft sought-after feminine quality that calls for boldness even outside of the pieces of clothing that she might do. Anne-Laure, in her styling, manages to pull together the essence of the natural beauty, one that is fully accessible to everyone in that no one woman actually has to “try” to make it work; her muses and the women she’s creating for are effortless in their approach. Taking the same fuss-free routine for makeup, Anne-Laure opts for good hydration and a fluid glowy foundation enhanced with blush and just a bit of color on the lip.
Truly reaching into the depth of a woman’s feminine energy, and pulling it out for her to prance, slouch, or strut in, it is in this way that MUSIER continues to have so much acclaim and success. As the line only ever accentuates what the wearers already are without ever forcing anyone to be something that they are not, in a time of plastic-this and faux-that, how refreshing it is to find something sustainable, timeless, and REAL.
